JACKSONVILLE, Fla., May 9, 2014 /PRNewswire/ -- Each Mother's Day, children of all ages and husbands alike struggle to find the perfect gift to surprise and delight mom. Pilot Corporation of America (Pilot Pen) is encouraging going back to basics, putting pen to paper and writing mom a personalized, handwritten letter or card letting her know she's appreciated not just on Mother's Day, but every day.
"Honestly, we've gotten away from the connection that is best made through handwritten communication," said Ariann Langsam, Director of Consumer Marketing and Research, Pilot Pen. "We make a commitment in time and energy when we handwrite a note, and those who receive our notes recognize this and know they are special to us. I don't save texts or e-mails, but I do cherish handwritten cards and letters. They are a tangible record of our feelings and precious moments in time."
Pilot believes in bringing power to the pen and in hand writing a meaningful message, creating a one-of-a-kind, lasting gift. A handwritten card is an opportunity to tell your story and honor mom in your own words. Here are some tips to help craft the perfect Mother's Day card, note or letter:
- Decide what you want to say and the tone. Will it be sentimental, factual or humorous?
- Choose your writing instrument and card or stationary carefully. Pilot suggests selecting a pen known for a smooth, skip-free writing experience like the Precise. Or why not use a modern take on the classic fountain pen, which delivers smooth, expressive writing, like the striking MR Animal Collection or pre-filled Varsity.
- Consider how your mother has shaped who you are and how you see the world. Take the opportunity to write about a meaningful memory, or something your mother has taught you.
- Draft your message before writing the final version to ensure the card looks exactly the way you want it to.
- Finish the card with a special touch, whether it's adding a favorite quote, lyric or line from a poem - followed by "Love, your daughter/son."
In addition to writing mom a note or card this Mother's Day as a lasting reminder of your love, Pilot also suggests gifting mom a few exceptional writing instruments, so that she can write you a letter back. Let's bring back this important form of communication – the handwritten note – using these great tools:
G2 Fashion – Making the functional fabulous, the G2 is America's #1 selling gel ink pen. The G2 is long lasting, allowing users to write more handwritten notes and make an impression. Plus, the G2 Fashion Collection boasts a striking barrel design available in a series of vibrant colors – perfect for the most fashionable of moms.
B2P Color – Newly available in six fun colors and made from 89 percent post-consumer recycled plastic bottles, one plastic water bottle can be used to create approximately two B2P pens. The B2P gel pen uses the same gel ink as Pilot's No. 1-selling G2. This pen is a great way to go 'green,' no matter which color you choose, and encourages recycling – what better way to help mom leave a legacy for her children?
Precise V5/V7 –The precision point and modern design of Precise deliver an incredibly smooth and skip-free writing experience in decadent colors, helping you to say 'I Love You, Mom' in your neatest handwriting yet. The #1 selling Rolling Ball is available in classic capped or retractable.
MR Collection - The new Pilot MR Collections include exceptional pens designed for everyday use. They combine premium matte finishes enhanced with a 'middle ring' design, stainless steel accents, and a smooth writing experience. For those who want to be a little bolder there is the MR Animal Collection, the middle ring of this exotic line brings a touch of your wild side. Available in Fountain Pen, Gel Ink and Ballpoint options, they are an affordable luxury.
About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing, currently maintaining the top share position in the gel and rolling ball pen categories. Pilot's line also includes the acclaimed Dr. Grip family of products featuring an ergonomic, wide comfort grip that reduces writing fatigue, as well as the notable Precise V5 and G2 lines. Pilot Pen manufactures and distributes from its state-of-the-art facility in Jacksonville, Florida; its parent company is the oldest and largest manufacturer of writing instruments in Japan. For more: www.pilotpen.us.
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