ENGLEWOOD CLIFFS, N.J., May 6, 2013 /PRNewswire/ -- Introducing NEW Motions® Straight Finish™ Heat Styled System - an innovative, 3-step product line that, with the help of heat styling tools, allows women with natural hair textures to go from curly to straight and back again, without losing their curls. According to a recent survey, one in four African American women with natural hair would like to straight style their hair, but only if their curl pattern would not be compromised*. Motions® Straight Finish™ Heat Styled System features a salon-tested 'Bounce Back' formula – with a blend of natural oils and Keratin Protein – that preps, protects and seals naturally curly hair. At each step of the process, Motions® Straight Finish™ helps to smooth and elongate natural curls, allowing for optimal straight styling results and after just one wash, hair returns to its original curly pattern and texture.
"Your hair is your best accessory and there is no doubt natural girls want flexibility with their style. Motions® Straight Finish™ offers that versatility – you can wear and celebrate your natural curls one day, pull off a straight look the next, then bounce back to your original curl pattern after just one wash. In 3-easy steps you can achieve so many styling options at home and without compromising your much loved curls," said Ursula Stephen, Motions® Global Ambassador.
Motions® Straight Finish™ will launch with an online program centered around #Curly2Straight transformations and featuring a series of Twitter parties throughout the month of May. The Twitter parties, co-hosted by hair experts and enthusiasts, will help debunk the many myths associated with straight styling natural hair. Joining in the chats will be celebrity hair stylist, Ursula Stephen; natural hair vlogger, Taren Guy; Atlanta-based hair and beauty blogger, Lexi Felder of LexiWithTheCurls; and trend-setting fashion and beauty blogger Danielle Gray of TheStyleandBeautyDoctor. Each week, Motions® will give curly girls access to these digital influencers and all their hair, beauty and style expertise. Participants can ask questions, share their 'Curly 2 Straight' transformations, have the chance to win** prizes and more.
With this new innovation, Motions® continues to provide affordable products for the nearly-half of African American women with natural hair that are seeking style versatility. Motions® Straight Finish™ Heat Styled System (SRP: $6.99 each) is now available at select Target and Wal-Mart locations nationwide, as well as online at Drugstore.com. To learn more about Motions® Straight Finish™ Heat Styled System and join the #Curly2Straight conversation, visit Motions® on Facebook.
**The Motions® Hair Straight Finish™ Party Sweepstakes (the "Sweepstakes") will be divided into four (4) daily entry periods (each, a "Daily Entry Period"). Entries received for one Daily Entry Period drawing will not carry over into subsequent Daily Entry Period drawings. Entries not received within an applicable Daily Entry Period will be void. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter. By entering, you understand that you are providing your information to the Sponsor and not to Twitter. HOW TO ENTER: To enter the Sweepstakes, during a Daily Entry Period, visit www.twitter.com/MotionsHair log on to your Twitter account, follow @MotionsHair (if you are not already following), and reply to designated @MotionsHair tweets using the hashtag #Curly2Straight to receive one (1) entry into the applicable Daily Entry Period (each, an "Entry").
Since 1993, Motions® has been synonymous with creating innovative salon-inspired products for modern women with textured hair. With Motions®, you have a full range of salon-quality shampoos, conditioners, treatment, styling and relaxer products proven to deliver uncompromised moisture, manageability and shine for relaxed or natural hair. Motions® products are available at food, drug, and mass-market retailers nationwide, online at Drugstore.com, as well as local beauty and barber supply stores.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
*2013 Motions Hair Care Survey conducted by Kelton
- Consumer Discretionary