Mountain Dew®. Doritos®. THOUSANDS of Xbox One Entertainment Systems. "Every 2 Minutes."

DEW® and Doritos Announce Nightly Online Auctions, Starting November 5, Giving Fans Access to Thousands of Xbox One Entertainment Systems
30 Xbox One Entertainment Systems Will Be Auctioned Off Live at PAX Prime, with Six Grand Prize Bidders Getting an Xbox One Before the New Generation Console Hits Shelves
DEW and Doritos Brands Reveal New Limited-Time Offers with Mountain Dew Game Fuel® Electrifying Berry and Doritos Nacho Cheese Gamer Pack®

PR Newswire

PURCHASE, N.Y. and PLANO, Tex., Aug. 30, 2013 /PRNewswire/ -- This Fall, the Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through the "Every 2 Minutes" online auction experience – one of the ONLY ways consumers can  control their own destinies and ensure they get their hands on one. Here's how it works:

  1. Collect – Anyone who purchases specially marked Mountain Dew and Doritos products can collect the codes necessary to enter.
  2. Bank – Starting September 30, participants enter codes at www.Every2Minutes.com to start banking points. Each code also gives you one entry into daily sweepstakes for an Xbox One.
  3. Bid to Win – Starting November 5, participants can use banked points to bid to win Xbox One entertainment systems in nightly auctions closing every two minutes from 9 p.m. to 2 a.m. ET through December 9. Participants can also use points to score exclusive gear in the marketplace until January 7, 2014.

(Logo: http://photos.prnewswire.com/prnh/20130830/NY71952LOGO-a )

While the online auctions begin later this Fall, the Mountain Dew and Doritos brands are giving some of the most passionate gaming fans a chance to get their hands on Xbox One during a LIVE auction at PAX Prime 2013 in Seattle, Wash. on Sunday, September 1. Thirty Xbox One entertainment systems will be on the auction block and six grand prize auction winners will actually receive the next-generation console before it becomes available for public sale.

In commemoration of the biggest gaming promotion in the history of the Mountain Dew and Doritos brands, DEW is bringing back tried and true gamer-favorite Mountain Dew Game Fuel in original Citrus Cherry and a new, Electrifying Berry flavor. Products will hit shelves in early October and are available for a limited time only. 

(Photo: http://photos.prnewswire.com/prnh/20130830/NY71952-b )

The Doritos brand will also introduce a bold new snacking option – Doritos Gamer Pack – to its line-up this October. Designed specifically with gamers in mind, the new limited-edition Doritos Gamer Pack offers fan-favorite Doritos Nacho Cheese flavored chips in a conveniently packaged, re-sealable, wide-opening table-top box, so gamers can snack easier and play harder. The new Doritos Gamer Pack will be available exclusively at Wal-Mart stores nationwide beginning in October.

(Photo: http://photos.prnewswire.com/prnh/20130830/NY71952-c )

For complete details or to register for the "Every 2 Minutes" online auction experience, please visit www.Every2Minutes.com.  Join the conversation at @mtn_dew or @Doritos #Every2Minutes.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About Doritos
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (PEP), which is headquartered in Purchase, NY. To learn more about the DORITOS brand, visit its website at www.DORITOS.com or on Twitter at www.twitter.com/DORITOS or on Facebook at http://www.facebook.com/DORITOSUSA.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Media Contacts:
Jennifer Ryan
PepsiCo
(o) 914.253.2308
jennifer.ryan@pepsico.com

Alexia Allina
Frito-Lay
972.334.5664
Alexia.Allina@pepsico.com

Daniel Acker
Weber Shandwick
212.445.8351
dacker@webershandwick.com

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