Mountain Hardwear First to Select Shotfarm's New Branded Library to Manage and Distribute Product Catalogs or Digital Assets

CHICAGO, IL--(Marketwired - October 23, 2013) - Mountain Hardwear, Inc, a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (COLM), has selected Shotfarm's new Branded Library to replace their current product asset management website for the Mountain Hardwear and Montrail brands.

Shotfarm's Product Content Network provides more than 8,000 brands with a central location to manage, share and transform product content. The newly released Branded Library provides manufacturers with a complete end-to-end brand experience for their employees and retail partners.

"We started using Shotfarm to make it easier for our retailers to locate and download our product and lifestyle images. However, then our dealers had to go to one site for our images and another site for the rest of our marketing assets. Shotfarm's Branded Library provides the solution with one convenient location where dealers can find all of our latest product and lifestyle imagery, marketing collateral and sales tools," said Farrell Hall, Digital Marketing Manager at Mountain Hardwear.

Mountain Hardwear was looking for a marketing support site that provided both ease-of-use and advanced functionality for their retail partners. With Shotfarm, Mountain Hardwear users can search for assets, upload any file type with detailed product content. Shotfarm's platform simplifies product content management and sharing, while speeding time-to-market.

According to Hall, Shotfarm's Export Factory was also a critical factor in Mountain Hardwear's decision. The Export Factory is an easy way for retailers to take a LightBox of assets and apply powerful processing options such as batch file name conversions (SuperNamer) and image size variations (SuperSizer).

"Shotfarm is shaking up the digital asset management market by focusing on the unique needs of the retail industry," said Mike Lapchick, CEO at Shotfarm. "Our members expect immediate benefits such as increased internal efficiency, getting their products to market more quickly and making their reseller partnerships more beneficial."

Learn more about Shotfarm's Branded Library and read the Mountain Hardwear case study.

About Shotfarm
Shotfarm is the leading Product Content Network and Rich Media Hosting platform for the retail industry. Privately held Shotfarm, LLC offers retailers a single place to search for and download product images and information, and provides manufacturers with a centralized location to distribute product images and information to all retail partners. Please visit www.shotfarm.com and follow @Shotfarm on Twitter.

About Mountain Hardwear
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 51 countries worldwide. www.mountainhardwear.com