Moving Beyond the Major Social Networking Sites to Build Your Brand

PR Newswire's Small Business PR Toolkit explores niche social sites that can establish your brand.

PR Newswire

NEW YORK, Nov. 6, 2013 /PRNewswire/ -- Building a small business or personal brand used to be about ads in the yellow pages, word of mouth and traditional marketing. The Internet has changed the way brands are built and added new platforms that marketers need to take advantage of in order to set their business or personal brand up for success. If you aren't on Facebook or Twitter, odds are a large portion of your target audience might not find you. But there are platforms and social sites beyond the major players that can help push your brand to new heights.

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Anita Campbell, Founder of Small Business Trends, examines 13 Often Overlooked Places Online to Build Your Professional Brand in her debut article for PR Newswire's Small Business PR Toolkit. Moving beyond LinkedIn and Google+, Campbell reviews some sites you probably have not used to promote your brand and explains why they could mean the difference between obscurity and success.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications


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