CHESTER, WV--(Marketwired - Oct 24, 2013) - MTR Gaming Group, Inc. (
"This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company's three gaming markets," said Joseph Billhimer, MTR President & COO. "Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling."
MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship Management (SRM) platform, which is part of the INClub's social media back-end system. It leverages best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.
"Consumers today have come to expect social to be part of their everyday digital lives and as such social has now proven itself vital to an organization's holistic customer experience," said Meg Bear, Group Vice President, Oracle Social Cloud. "Businesses today like MTR Gaming Group are wisely integrating social throughout their digital presence to provide their customers with the most optimal and engaging experience while delivering real business value across the enterprise."
Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. "MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers," said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. "This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers."
The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared by Easypurl, a multi-channel marketing company, which provided MTR with the technology that enables dynamic webpage creation and personalized urls (PURLs).
"Working with MTR Gaming we developed unique solutions that will enable them to leverage player data and create personalized customer portals that will enhance loyalty for years to come," said Tej Kohli, Easypurl CEO.
Company officials believe this integrated platform will revolutionize conventional casino marketing and players clubs.
"It's a new world -- the way we socialize has changed, which is why we've designed this platform to exploit over 200 million social networks, blogs, channels and conversations that take place in the online world," said Fred Buro, MTR Chief Marketing Officer. "Plus, the platform inexpensively accomplishes a variety of new tactical marketing functions; it provides our INClub members instant access to club benefits in a compelling online social environment, and members can play an online casino for free. It's a place where it's fun to communicate with the INClub community and other peer groups, and more."
"With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It's innovative and intuitive, it was designed and developed by us and we are very proud of it," said Buro.
To view the MYINclub platform visit www.demo.myinclub.com. To register for a MYINClub.com account you must be a current INClub member. The INClub is free to join and people can sign-up by visiting the players club at any MTR Gaming location.
The INClub online casino is free to play and available to the general public. To play the online casino please visit and register at: www.inclubcasino.com.
About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com.
Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company's periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.
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