Murad Celebrates Third Year in Partnership with City of Hope to Increase Awareness and Raise Funds for Women’s Cancers Research

Murad Continues Annual Support of the Women’s Cancers Program at City of Hope Through Sale of Limited Edition Hydrate For Hope Set

Business Wire

EL SEGUNDO, Calif.--(BUSINESS WIRE)--

In observation of Breast Cancer Awareness Month this October, Murad, Inc. has announced a continued commitment to the support of City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases. For the third consecutive year, Murad will be running a comprehensive campaign designed to raise awareness and educate consumers on the work that is being done at City of Hope. Additionally, Murad will donate a portion of the proceeds of the company’s limited edition Hydrate for Hope set to benefit City of Hope. Since the inception of the Hydrate for Hope set in 2011, Murad will have donated over $220,000* to City of Hope’s breast and women’s cancers research, treatment and education programs.

The 2013 edition Hydrate for Hope set features a 1.7 ounce jar of Hydro-Dynamic Ultimate Moisture®, an all-purpose, super-rich moisturizer containing a blend of efficacious ingredients to quench skin and restore youthful resiliency and tone. Clinically proven to lock in optimal moisture levels for 8 hours**, Hydro-Dynamic Ultimate Moisture soothes and infuses skin with long-lasting hydration and will be sold in a limited-edition pink travel makeup bag available only through the sale of the Hydrate for Hope set. Hydrate for Hope retails for $49.50 (a $65 value) and Murad will donate 10% from the sale of this set to benefit the City of Hope’s breast and women’s cancers research, treatment and education programs.

“Our relationship with City of Hope remains a personal and professional favorite of mine and I feel honored that we have had the opportunity to support City of Hope for three years now through the Hydrate for Hope campaign,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “Hydro-Dynamic Ultimate Moisture is gentle enough for even the most sensitive of skin, yet still an effective means of deep hydration and helps alleviate dry, dehydrated skin that can come as a result of harsh treatments and therapies. Murad is committed to doing everything in our power to provide relief for patients suffering from cancer and through yet another year of partnership, we can help City of Hope take one step closer to cancer resolution.”

Murad will be running complementary promotions throughout their various channels to raise additional funds for City of Hope. For the month of October, the Murad Inclusive Health Spa will donate 10% of the sales of the Hydrolyte Moisture Infusion Facial to City of Hope. Other planned promotions include sponsorship of City of Hope’s Walk for Hope Los Angeles and the option to make a donation at check-out at the Murad Inclusive Health Spa.

“The generosity of funding from the sale of Murad’s Hydrate for Hope program shortens the bridge between ideas and change. The support we receive from Murad helps City of Hope to continue to provide a seamless road for patients from research and risk assessment to prevention, treatment and eventually healing,” said Joanne Mortimer, M.D., director of City of Hope’s Women’s Cancers Program.

The Hydrate for Hope set will be available at Murad.com, Sephora.com, Massage Envy, the Murad Inclusive Health Spa®, the Murad Inclusive Health Medical Group, and leading spas and salons beginning October 2013. For more information on the Hydrate for Hope set, City of Hope and additional ways to support women’s and breast cancer research, treatment and education, please visit www.murad.com.

ABOUT MURAD, INC.

Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 40 countries. For more information go to Murad.com, Facebook.com/murad or @MuradCares on Twitter.

ABOUT CITY OF HOPE

City of Hope is a leading research, treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases. For over 100 years, City of Hope has helped patients and their families manage and conquer challenging diseases through groundbreaking research and treatment protocols that advance care throughout the nation. City of Hope’s mission is to shorten the time from an initial research idea to new treatments so it can quickly bring cures to patients. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report and its research is making a difference: Four of the nation’s top-selling cancer drugs, including Herceptin, which is used to treat breast cancer, are based on technology pioneered by City of Hope. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube, or flickr.

*based on 2011 & 2012 donations and projected 2013 donations from the sales of Murad’s Hydrate for Hope set
**Individual results will vary. Study results on file.

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Contact:
Murad, Inc.
Brenna Israel, 310-726-3335
bisrael@murad.com

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