DENVER, CO--(Marketwire - Mar 18, 2013) - MusclePharm Corporation (
With an eye-catching black and hot pink product label accentuated with an image of an active woman, FitMiss™ is a full line of six distinct products, each of which having specific attributes designed to help active women achieve their health and fitness goals. The FitMiss™ taglines "Strong is the New Sexy" and "Be Lean, Be Fit, Be Healthy" help drive the brand's message to active women.
The FitMiss™ line of products is made up of FitMiss Balance™, FitMiss Burn™, FitMiss Cleanse™, FitMiss Delight™, FitMiss Ignite™, and FitMiss Tone™. The FitMiss™ line is now available at retail locations of GNC and Vitamin World, as well as online retailers BodyBuilding.com, VitaCost.com, and ProSource.net.
Commenting on the announcement, MusclePharm Founder & CEO, Brad Pyatt, stated, "With the launch of FitMiss™, we created a brand that we believe can evolve into an entire eco-system of products, solutions and social media interaction to help empower active women to achieve a healthier, more balanced lifestyle. Our goal is for active women to connect with the FitMiss™ brand as a product and solution set designed specifically for them."
As a daily interactive resource for active women, FitMiss™ maintains social media connections on both facebook.com/FitMiss and Twitter @IAMFITMISS. Both social media outlets are led by Chady Dunmore, WBFF Bikini World Champion, Fitness Model, and mom, and provide women with easy to follow recipes, workouts and inspiration from professional personal trainers and fitness gurus who know what it's like to be a busy woman trying to stay active and eat right.
ABOUT MUSCLEPHARM CORPORATION
MusclePharm is a healthy lifestyle company that develops and manufactures nutritional supplements which address active lifestyles, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. The products are formulated through a six-stage research process using the expertise of leading nutritional scientists. MusclePharm's products are sold to consumers in more than 110 countries and available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold through more than 100 online channels globally, including bodybuilding.com, amazon.com and vitacost.com. MusclePharm also owns FitMiss™, a branded line of fitness supplements which is designed, dosed and formulated specifically for women with active lifestyles. For more information, please visit http://musclepharm.com/.
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. Statements that are not a description of historical facts constitute forward-looking statements and may often, but not always, be identified by the use of such words as "expects," "anticipates," "intends," "estimates," "plans," "potential," "possible," "probable," "believes," "seeks," "may," "will," "should," "could" or the negative of such terms or other similar expressions. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in the Company's business. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2011, the Company's Quarter Reports on Form 10-Q and other filings submitted by the Company to the SEC, copies of which may be obtained from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and the Company undertakes no obligation to revise or update this release to reflect events or circumstances after the date hereof.