Music Choice Selects Drobo to Protect Audio and Video Files Streamed to Millions Nationwide

Drobo B1200i Delivers Easy and Robust Backup Solution for Large Scale Operation

Marketwired

SAN JOSE, CA--(Marketwired - Apr 18, 2013) - Drobo, makers of award-winning data storage products for businesses and professionals, today announced that Music Choice®, the multi-platform video and music network delivering music to millions of homes nationwide, has leveraged Drobo's B1200i series to back up and protect more than 200 Terabytes of audio and video content so that it can better keep pace with the growing demand for its music while ensuring high availability and data protection.

Music Choice is one of the largest integrated music companies and a provider of a wide range of digital-music consumer services in the world. It supplies a wide range of music and video channels including Hit List, Hip Hop and R&B, Rock and Today's Country to a wide range of cable and other providers including Comcast, Time Warner, Verizon FiOS and AT&T U-verse. The company previously hosted its second copy of multi-media audio and video files on a combination of tape and hard drives, but needed a more efficient system to access these files rapidly, decrease complexity and lower operating expenses. It was essential that any new storage solution be easy to implement, scale rapidly and require minimum IT management. The B1200i proved a strategic plus for Music Choice's business because the company was able to install the high-density units easily and manage them from a single interface at a low cost per terabyte in addition to accelerating the access to the music and video data.

"Drobo always has the goal of delivering the best storage experience ever, and we're proud to have an impact with one of the leaders in the music and entertainment industry," said Tom Buiocchi, CEO of Drobo. "Music Choice is the perfect example of how our unique technology can easily scale and automate modern storage functions for businesses."

Built on proven BeyondRAID™ technology, and now coupled with new and innovative SSD-accelerated storage and Automated Data-Aware Tiering, the Drobo B1200i delivers a level of automation and technical sophistication usually reserved for more expensive enterprise solutions. In an independent test by ESG Labs, the B1200i "proved strong streaming performance of nearly 300 MB/sec for data protection, video on demand, and other capacity-oriented applications."

More information on the Drobo B1200i, as well as complete validation reports and reviews, can be found at www.drobo.com/products/business/b1200i.

About Music Choice:
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.www.MusicChoice.com
| Twitter:@MusicChoice| Facebook:www.facebook.com/MusicChoice.

About Drobo
Drobo makes award-winning data storage products that provide an unprecedented combination of sophisticated data protection and management features, affordable capacity, and ease of use. Based on the patented and proven BeyondRAID™ technology, Drobo's ability to deliver "Big Storage in a Small Box" creates the best storage experience ever for hundreds of thousands of SMBs and individual professionals worldwide, who use it to support their file backup and media archiving, server virtualization, and email application needs. To learn more, visit http://www.drobo.com or follow us on Twitter @drobo.

Contact:
Media
Michelle Reingold
Trainer Communications for Drobo
drobo@trainercomm.com
(925) 271-8214

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