NAR and Realtor.com® Launch First Joint Campaign to Drive Consumer Awareness

Industry Giants Collaborate to Bring the REALTOR® Brand Directly to Consumers

PR Newswire

SAN JOSE, Calif., April 8, 2014 /PRNewswire/ -- Today realtor.com®, a leader in online real estate operated by Move, Inc. (MOVE), and the National Association of Realtors® (NAR) announced that they are reaching out to consumers like never before – with one voice.

Across advertising, advocacy, and consumer engagement, the NAR and realtor.com® are joining forces to drive consumer awareness of the value that Realtors® and realtor.com® each bring to the real estate transaction, and to educate consumers about the most important issues that could affect their ability to buy, sell or invest in real estate. 

The combined campaign launches the largest cooperative action of the two organizations to date and underscores the deep level of commitment between the NAR and realtor.com®. The collaboration will amplify the efforts of each organization by joining the previously individualized marketing campaigns into a cohesive and united front, with the goal of achieving a reach and effectiveness far broader than accomplished previously.

"When it's time to get serious about homeownership, consumers turn to Realtors® for unparalleled expertise and support in the biggest financial decision of their lifetimes. Realtor.com provides the same trusted experience for consumers in the online research phase of their real estate search, working in tandem to provide  the most timely, comprehensive and accurate information available online," said Steve Berkowitz, CEO of Move.  "We are helping consumers understand that our organizations are working closely together like never before to bring the power of our trusted resources to buyers and sellers."

The collaboration includes a significant marketing commitment from both the NAR and realtor.com® to feature realtor.com® in national television and radio advertising beginning this summer.  The alignment of creative and brand messaging is expected to amplify consumers' awareness of the unique position of realtor.com® and Realtors® in serving consumers' desire for timely, accurate and comprehensive information and sound, trusted advice.

"Realtor® is the most trusted brand in real estate, and realtor.com® represents the best of our profession, with a commitment to accuracy, timeliness and professionalism that no other brand can match," said NAR President Steve Brown. "While others applaud themselves for simply talking about the issues, Realtors® actually take action to protect consumers' interests. We invite consumers to join us in these efforts, and are excited about the opportunities ahead. Working together, Realtors® and realtor.com® will continue to make 'home happen' in every sense of that vision."

About NAR

The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

About realtor.com

Operated by Move, Inc., (MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.

About Move, Inc.

Move, Inc. (MOVE), the leader in online real estate, operates:  realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®; TigerLead®; Top Producer® Systems and FiveStreet.  Move, Inc. is based in San Jose, California.

Forward-Looking Statements

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different from those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

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