NASCAR® announced today that it will lead a joint campaign with Official Partner DRIVE4COPD, a public health initiative of the COPD Foundation, throughout COPD Awareness Month (November) to drive awareness and encourage fans to get screened for chronic obstructive pulmonary disease (COPD). COPD, a debilitating lung disease, is the third-leading cause of death in the U.S. and affects as many as 24 million Americans, but approximately half still remain undiagnosed. DRIVE4COPD has been the Official Health Initiative of NASCAR since 2010 and has been responsible for screening more than 2.7 million NASCAR fans.
“DRIVE4COPD’s mission to generate awareness and get people screened is one of extreme importance to NASCAR as it directly affects many of our fans,” said Jim O’Connell, NASCAR chief sales officer. “COPD is responsible for taking one life every four minutes. We share a passion with our partner to make our fans aware of this life-threatening disease and are determined to help get even more of them screened this month.”
To create awareness and encourage fans to get screened, NASCAR will embark on a number of activities throughout the month, including:
- Producing a 10-second PSA scheduled to air across ESPN and FOX Sports One during race broadcasts and shoulder programming.
- The official NASCAR bar mark logo will feature an orange ribbon throughout the month.
- NASCAR Plaza building in Charlotte, N.C. will be lit orange, the official color of COPD Awareness Month.
- Sirius XM Radio will air 30-second COPD awareness spots to drive fans to get screened.
“DRIVE4COPD is proud to partner with NASCAR in the fight against COPD this November,” said John W. Walsh, president and co-founder of the COPD Foundation. “We’re so grateful for the support of NASCAR, both on track and off, in our mission to prevent and cure COPD, which affects so many Americans and their families.”
DRIVE4COPD will also launch a NASCAR-specific sweepstakes today, offering one lucky NASCAR fan the opportunity to win a chance to wave the green flag at the NASCAR Nationwide Series™ DRIVE4COPD 300 at Daytona International Speedway® on February 22, 2014. Fans can enter by visiting www.drive4copd.org.
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Stephanie Clark, 201-641-1911 x53