National Retail Federation says total spending Thursday through Sunday $57.4B

theflyonthewall.com

According to a National Retail Federation survey conducted by Prosper Insights & Analytics over the weekend, traffic on Thanksgiving Day itself grew 27% as nearly 45M shoppers, or 31.8% of holiday shoppers, took advantage of special “turkey day” savings offers, up from 35M in 2012. Black Friday was the biggest day: more than 92M people shopped, 65.2%, for apparel, electronics and more, up from nearly 89M last year. Shoppers spent $407.02 from Thursday through Sunday, down from $423.55 last year. Total spending is estimated to reach $57.4B.

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