ATLANTA, GA--(Marketwired - Jun 25, 2013) - Nebo, an award-winning digital marketing agency, has launched Nebo Ignite, a new kind of venture fund. The program takes what the company calls an "anti-VC" approach to venture capitalism that Nebo is embracing as "venture collaboration."
Nebo Ignite aims to foster equal collaboration and reward between itself and entrepreneurs. The company will put the resources of its firm behind start-up projects to help entrepreneurs achieve their dreams.
While most VCs fund projects in exchange for a healthy share of the profits, Nebo Ignite's goal is to create mutually beneficial relationships with entrepreneurs. The people behind the ideas will have just as much to gain from the relationship as the people backing the project.
"We've met so many people with brilliant ideas, and we were tired of hearing about what traditional venture capitalists wanted in exchange for their backing," said Kimm Lincoln, Sr. Director of Digital Marketing at Nebo. "We knew we had the resources and talent to help make these ideas a reality, so we decided to do something about it."
Nebo Ignite is not only a collaboration between the company's founders and entrepreneurs, but also includes Nebo employees. Every employee, from designers, programmers, digital marketers and even interns, will share in the success of Nebo Ignite projects.
Nebo Ignite will work with entrepreneurs on a variety of projects. Proposed business ideas will be judged based on criteria such as competitive advantage, simplicity, flexibility and other criteria inherent to individual projects.
Nebo Ignite is open to working with entrepreneurs on a variety of projects. Ideas will be judged based on their simplicity, competitive advantage and other criteria on a case-by-case basis.
To learn more about Nebo Ignite, visit www.neboignite.com.
Nebo is a human-centered interactive agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in interactive marketing strategy, web design, user experience, search engine optimization, pay per click management, conversion rate optimization and content management systems, Nebo has helped its clients achieve their digital goals. Visit http://www.neboagency.com for more information.