Netflix and Amazon heat up the content rivalry, WSJ says

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"House of Cards" an original series was debuted by Netflix (NFLX) Friday and was supposed to be the streaming company's "day in the sun," until rival Amazon (AMZN ) announced it reached an exclusivity deal with PBS for "Downton Abbey," says the Wall Street Journal, adding that this incident highlights the rivalry that exists between the two to get content deals.

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