Netflix launches Spoilerfoiler to stop Twitter from spoiling Breaking Bad

Gigaom

Are you one of those people who are afraid to check Twitter Monday morning because everyone is talking about Breaking Bad, but you haven’t watched Sunday night’s episode yet? Netflix to the rescue: The video service just launched a new website called Spoilerfoiler.com that lets you read your own Twitter feed, without any Breaking Bad spoilers.

Tweets with potential spoilers are simply blacked out, with the option to read them if you dare:

It’s worth pointing out that not everything blacked out by Spoilerfoiler is an actual spoiler. In the tweets above, Brian Stelter was simply commenting on Breaking Bad’s Emmy, while Mike Isaac was, well, being Mike Isaac. Also, some blacked-out tweets in my own timeline referred to other TV shows or even news events, even though Spoilerfoiler squarely targets Breaking Bad.

Spoilerfoiler was launched to promote Netflix’s British offshoot, but can be used by anyone, regardless of their location. In the U.K., Netflix shows episodes of Breaking Bad hours after they air on U.S. television, which is a bit of a departure from Netflix’s traditional licensing and scheduling model.

In the U.S., Netflix generally gets shows like Breaking Bad out of season, adding an entire season at once to allow subscribers to binge watch. Season 5 of Breaking Bad, for example, arrived on Netflix a week before season 6 premiered on AMC.




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