Netflix (NFLX) is rallying after the company announced that its U.S. members can integrate Netflix with their Facebook (FB) accounts starting today. All U.S. Netflix users will be able to see what their Facebook friends have watched and, after new features are enabled by the end of this week, they will be able to automatically disclose which Netflix shows and movies they've watched to their friends on the social networking site, the Internet TV company stated. Netflix added that it is developing additional applications for use on Facebook, including a feature that will allow users to discuss their favorite shows with their Facebook friends. In late morning trading, Netflix jumped $11, or 6%, to $193.
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