With the plethora of channels available to reach viewers, publishers now need to manage multiple formats, mediums, and distribution platforms.
The question of whether to do a text article or a photo essay may have been among the first to challenge publishers back in the old, print-only world. Now that question has expanded tremendously.
Paul Rossi, Managing Director and EVP Americas at The Economist explained,
"We tend not to think of mobile and web, but we think of reading The Economist."
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