THE NEWS: The nation's tobacco companies and the federal government filed an agreement Friday on publishing corrective statements that say the companies lied about the dangers of smoking and requires them to disclose smoking's health effects.
MULTIMEDIA BLITZ: Under the agreement, each of the companies must publish full-page ads in the Sunday editions of 35 newspapers and air prime-time TV commercials on CBS, ABC or NBC five times per week for a year. The companies also must publish the statements on their websites and affix them cigarette packs.
THE COMPANIES: The companies involved in the case are: Altria Group Inc., owner of the biggest U.S. tobacco company, Philip Morris USA; No. 2 cigarette maker, R.J. Reynolds Tobacco Co.; and No. 3 cigarette maker Lorillard Inc.
- Consumer Discretionary
- tobacco companies