News Summary: Evian gives bottle a makeover

In an industry where looks matter, Evian rolls out first new bottle since 1999

Associated Press

BOTTLE REVAMP: The Evian water brand is giving itself a facelift to keep up with its sleek, young competitors on store shelves.

SMOOTHING THE CURVES: Instead of the contoured bottle that has long defined the brand, the new look has cleaner lines, reminiscent of the cylinder-like shape of the Smartwater bottle.

TOUGH COMPETITION: The water, which is owned by French food and beverage company Danone, is unveiling a new bottle for the first time in 14 years as it looks to reinvigorate its image and win back market share in the premium water category.

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