News Summary: Nissan re-launches Datsun in India

Nissan launches reimagined Datsun in India after shelving famous brand 3 decades ago

Associated Press

BACK TO THE FUTURE: Nissan launched a new Datsun in India, three decades after shelving the brand that helped win Western acceptance of Japanese autos.

SPECS: The reimagined Datsun — a five-seat hatchback — will go on sale in India next year for under 400,000 rupees (about $6,670). It will also be sold in Indonesia and Russia, with the company saying its offerings will be tailored to each market in terms of price and size.

RELIVE THE GLORY: The company hopes that bringing back the brand that built its U.S. business will fuel growth in emerging markets with a new generation of car buyers. In India, the English-language promotional website for the car describes it as the "badge of the risers," an appeal to aspirational first-time auto buyers.

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