BACK TO THE FUTURE: Nissan launched a new Datsun in India, three decades after shelving the brand that helped win Western acceptance of Japanese autos.
SPECS: The reimagined Datsun — a five-seat hatchback — will go on sale in India next year for under 400,000 rupees (about $6,670). It will also be sold in Indonesia and Russia, with the company saying its offerings will be tailored to each market in terms of price and size.
RELIVE THE GLORY: The company hopes that bringing back the brand that built its U.S. business will fuel growth in emerging markets with a new generation of car buyers. In India, the English-language promotional website for the car describes it as the "badge of the risers," an appeal to aspirational first-time auto buyers.
- Consumer Discretionary