News Summary: Peeps fever hits 60 years old

News Summary: As fave Easter candy hits 60th anniversary, Peeps are more popular than ever

Associated Press

PEEP SHOW: As the storied candy brand celebrates its 60th anniversary this year, Peeps is launching its first TV ad in a decade celebrating all the crazy things that the Peep-obsessed do with the spongy confection.

PEEPALICIOUS: In addition to its famed pastel Easter chicks and bunnies, Peeps now come for Christmas and can be dipped in chocolate.

PEEPSAVVY: Parent company Just Born Inc. said last year was "off the charts" with double-digit growth across all brands.

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