ALL THE RAGE: Big retailers, from Best Buy to Target to Toys R Us, are offering to match lower prices in an effort to attract holiday shoppers.
HOW IT WORKS: The merchants promise to match a competitor's price if you bring in an advertisement or printout that proves that a rival is selling an item at a cheaper price.
CONFUSING POLICIES: Price matching policies have a lot of exclusions. Consumers should read the terms and print the policy from a store's website so that it's readily available when they request a price match.
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