THE NEWS: Toys R Us plans to launch its own tablet computer aimed at children called Tabeo, a low-priced entry into the increasingly crowded tablet business. It will be priced at $149.99.
THE CONTEXT: The news comes ahead of the holiday season, which can account for up to 40 percent of retailers' annual sales. Toys R Us has focused on exclusive toys rather than discounts as it faces tough competition from online retailers like Amazon.com and discounters like Wal-Mart Stores Inc.
WHAT'S NEXT: The tablet is available for pre-order now and will begin shipping and be in stores beginning Oct. 21.