GRAY LADY UNMASKED: The New York Times Co. has rebranded its Paris daily, the International Herald Tribune, as the International New York Times — a bid to lure readers abroad with the industry facing upheaval in the digital era.
BY ANY OTHER NAME: The International New York Times is the latest incarnation of a newspaper founded in Paris 126 years ago as the European edition of the New York Herald. That was a rival of the Times in the bruising mid-19th century New York newspaper industry.
GETTING DIGITAL: Says Europe editor Richard Stevenson, "The real driver of what we're doing is a belief that there is a global, digital audience for the journalism that we do."
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