Very high efficiency, rugged solar panels could find their first markets outside the green demographics.
The idea that solar is a nice, soft technology that only liberals could love reaches back into the 1970s. It was there that the counterculture adopted solar energy as an alternative to the fossil fuels that dominated (and still dominate) the American energy mix. Solar became a symbol that Reaganites were happy to pillory in the 1980s, and that political divide continued into this century.
Here you see Joe Foster, VP of Business Development and a lifelong Silicon Valley resident, discuss how the company's technology and business work.
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