NFL PLAYERS Partners with Bitzio, Inc. to Produce Football Trivia Mobile App

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 6, 2012) - Bitzio, Inc. ("Bitzio" or "the Company") (BTZO), a leader in apps, mobile media and behavioral analytics, today announced a licensing partnership with NFL Players, Inc. (NFL PLAYERS), the licensing and marketing subsidiary of the NFLPA, to develop an innovative, player-based trivia application for IOS devices. The Football Trivia app, which will launch in mid-October, will pit fan against fan as they answer trivia questions about a selected player in a competitive duel of football knowledge. To make the game more challenging and fun, users will need to dodge obstacles thrown by their opponent in a race against the clock to earn the most pigskins. The fan who collects the most footballs is the winner.

"NFL PLAYERS is the perfect partner for engaging, competitive mobile gaming apps Bitzio creates," said William Schonbrun, President and CEO of Bitzio. "The cooperation we have received from NFL PLAYERS has been amazing. We can't wait to make this trivia app available to the over 180 million football fans out there."

Bitzio joins the ranks of an impressive group of licensees within NFL PLAYERS' multimedia and interactive category. The division has already demonstrated consistent growth in the mobile gaming space and continues its efforts to identify creative app developers that incorporate the use of NFL players. "Bitzio will offer one of the most innovative sports trivia games on the market today," said Kathie Vu, Vice President of Licensing and Business Development for NFL PLAYERS. "This partnership brings unique challenges to our devoted fans and gives them a new platform to demonstrate their knowledge of football and passion for our players."

Perhaps the most interesting feature of the mobile trivia app is its precise depiction of players via animated caricatures, which will serve as the app's centerpiece. Not only will these player caricatures offer hints when a user is stumped, but they will also provide a fun and engaging element that is sure to foster a lasting connection for avid and casual football fans alike. Fans can look forward to playing with football stars like Peyton Manning, Adrian Peterson, Tom Brady, Ndamukong Suh, Tony Romo, and Aaron Rodgers with many more fan favorites slated for addition in the coming weeks and months.

"We continue to see reports suggesting almost 40% of loyal fans will download apps for their favorite athletes, entertainers or teams and that over 45% of those fans are 'social butterflies' who tell everybody they know about the app," added Schonbrun. "With more than 100 million smart phone users in the U.S. alone, and with such a strong global NFL fan base reported at over 180 million, we believe downloads will be measured in the millions, or tens of millions, for superstar players. Using advanced marketing and social media techniques, gamification and a freemium model that delivers great value via in-app purchases, this trivia game is stacked for success ... and this is only the beginning of what we hope to deliver to football fans across the globe."

About NFL PLAYERS INC.

NFL PLAYERS INC. is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 NFL players, NFL PLAYERS INC. "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement with the NFL, players are integrated into NFL sponsor activations. NFL PLAYERS INC. activities include retail licensing, corporate partnerships, player marketing, special events, broadcast and publishing. For more information, please visit NFLPLAYERS.COM.

About Bitzio, Inc.

Founded in 2011, Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. Powering these apps is the Bitzio Engine, which captures valuable user data and drives increased user monetization. What makes Bitzio really different is its approach to capturing users. Most app companies build first and hope the audience will come. Bitzio licenses media rights of sports and entertainment properties with millions of existing fans. Bitzio uses these rights to create mobile apps and web experiences for these existing fan bases. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit www.bitzio.com. To learn more about Bitzio, connect on Twitter and Facebook.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases "goal", "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.