Nielsen negotiating with FTC for concessions for Arbitron, Bloomberg reports

Nielsen Holdings (NLSN), seeking to form a company able to measure audiences across TV, radio, the Web and mobile, is negotiating concessions with the FTC that would permit its $1.26B acquisition of Arbitron Inc. (ARB), sources say, reports Bloomberg. The talks are focused on on a requirement for the combined company to license measurement technology to ComScore Inc. (SCOR), in addition to researchers, television networks and other parties, sources added.

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