NEW YORK (AP) -- Two subsidiaries of Nielsen Holdings N.V. are planning a private offering of $750 million senior notes due 2020.
Nielsen makes money by selling data and offering insights about what people are buying in stores and watching on television, online and elsewhere. It is known for its weekly rankings of TV's most watched shows, a breakdown that helps determine the advertising prices charged by broadcasters and cable channels.
The company said Tuesday that it expects to use the debt offering's net proceeds to redeem some senior notes due 2016 and to prepay a senior secured term loan due 2017. It will also use some funds for general corporate purposes such as capital expenditures and working capital.
Shares of Nielsen Holdings, which has headquarters in New York and Diemen, Netherlands, added 9 cents to $29.81 in afternoon trading.