Ninja Trader's Chart of the Day 4.17.13

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This new grocer started in the 1930s as a small neighborhood market and has since expanded to include suburban New York, New Jersey, and Connecticut stores, which have annually boosted sales for the past three years. Fairway ($FWM) has disclosed plans of opening more stores in metropolitan areas of the U.S. accompanying news of their Initial Public Offering.

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Fairway ($FWM) joins the game with competitors ranging from Texas-based Whole Foods Market ($WFM) to retail giants offering groceries such as Wal-Mart stores ($WMT). Today’s NinjaTrader chart analysis showcases a Minute Line on Close chart of Fairway ($FWM) since today’s opening bell. I have also added Whole Foods Market ($WFM), Target Stores ($TGT), and Wal-Mart Stores ($WMT) to my analysis to help gain a prospective on the overall sentiment of the grocery market through these major competitors. Perhaps the most pronounced competitor in the organic grocery game is Whole Foods Market which went public in January of 1992 at a price of $2.125 per share and has not looked back since. Since the beginning of 2013, Whole Foods Market ($WFM) has struggled to break back through the $90.00 level to the lofty highs experienced in 2012. Larger retailers, on the other hand - that offer groceries in addition to other household products such as Wal-Mart ($WMT) and Target ($TGT), have seen what could be a negative market correlation with Whole Foods Market.

Over the next few weeks, it will be interesting to see how investors regard Fairway ($FWM) as a contender in the organic grocery arena as well as the larger scale competition found in retail superstores. Stay ahead of the game and track Fairway ($FWM) beyond their recent IPO with NinjaTrader and Kinetick.

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