Time Inc.’s People magazine launched some new paid digital offerings on Monday, including a V.I.P. product that costs $200 per year. And while Time Inc. has always bundled digital access with print subscriptions until now, new print subscribers to People will no longer get free access to the tablet edition: If they want it, they’ll have to pay up.
The new People Digital Plus subscription offers tablet and digital access to the magazine, the CelebWatch and CelebFood apps (sold individually, each is $0.99 per month or $9.99 per year) and a subscriber-only site called People Premium for $112 per year. You can add a subscription to the print magazine for an additional $20 per year. A subscription to the print magazine alone is also $112 per year.
A product called “People V.I.P.” includes a print subscription and Digital Plus access, “three editorially curated gift boxes per year tied to People franchises and events, a six-month magazine gift subscription, and monthly chances to win all-inclusive trips to insider and red carpet events, and movie premieres” for $200 per year.
Existing print subscribers will continue to get free digital access for the rest of their current subscription. When the subscription expires, they will have to pay if they want digital access.
This is the first time that a Time Inc. publication has de-bundled print and digital access, but it won’t be the last: Real Simple and InStyle plan to adopt similar payment models in coming months.
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