More data is emerging on the influence of social media on spending habits, and the results are not encouraging.
Polling company Gallup issued a report Monday showing that a decisive majority of Americans-62 percent- say that social media has no influence on their purchasing decisions.
A meager 5 percent said that social media had a great deal of influence on their purchasing decisions.
Gallup's results were based on a web and mail study of 18,525 adults, aged 18 and older, that was conducted between December 2012 and January 2013. The study does not break out influence by platform.
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