As Apple fans lined up outside Apple Stores in chilly, post-hurricane New York City for a new iPad mini, I strolled over to my local Best Buy on the Upper East Side of Manhattan and had a brand new 32 GB model in less than three minutes.
There was no line. In fact, there were more Best Buy employees in the store than customers. And most of those customers were looking at TVs and other gizmos. Only one other woman was there to buy an iPad mini.
It's the same story that happened a few months ago when the third-generation iPad launched. Apple fans waited forever in line outside Apple stores while third-party retailers like Radio Shack and Best Buy had plenty of iPads to go around.
As popular as the iPad is, it still hasn't reached blockbuster-status like the iPhone, at least on launch days.
I can only imagine what the lines would've been like if Apple had priced the iPad mini more competitively, say starting at $299 instead of $329.
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