In order to enhance its feature phone range, Finnish handset manufacturer, Nokia Corporation (NOK) has launched a high-end feature phone, Nokia 515. It is priced at $150 and is available in both single and dual-SIM modes.
Nokia 515 comes with a 5 MP camera and LED flash while its screen is protected by a scratch-resistant gorilla glass. The handset flaunts an aluminum coated chassis of 11 mm thickness. It also features 256MB internal storage, 32GB microSD support, Bluetooth 3.0, HD Voice and USB tethering. Next month, Nokia expects to ship the device to Russia, Germany, Switzerland and Poland.
In the recently concluded second quarter of fiscal 2013, Nokia sold 53.7 million feature phones (including 4.3 million Asha full-touch phones). According to Gartner Research firm, Nokia came a close second to Samsung in the feature phone market despite its declining smartphone business. The company had 14% of the feature phone market share at the end of the last quarter.
Despite launching Microsoft Corp.’s (MSFT) Windows-based Lumia flagship phones, Nokia is still struggling in the smartphone business. In the second quarter of fiscal 2013, the company sold nearly 7.4 million Lumia smartphones as compared to Samsung’s 71 million and Apple Inc.’s (AAPL) 31 million smartphones. Moreover, Microsoft’s Windows operating system holds 3.3% market share as compared to 79% and 14.2% owned by Google Inc.’s (GOOG) Android and Apple’s iOS mobile platform, respectively.
The feature phone business is doing quite well in emerging nations like India, with the Asha series being a huge hit. So, the launch of Nokia 515 will certainly boost Nokia’s feature phone business. However, Nokia 515 is priced quite high, which might hamper sales.
Nokia currently carries a Zacks Rank #3 (Hold).
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