Nordstrom is looking to pull online and in store closer together with its latest strategy, which sees Pinterest favorites displayed.
Items which receive the most pins on Pinterest see a small tag with the red ‘P’ branding, to help customers see what is receiving the most traction online.
Colin Johnson, Nordstrom corporate affairs representative, told the Huffington Post: "It's our fastest growing social channel, so we wanted to integrate the feedback that we're getting from our Pinterest community."
The system is currently being trialled in 13 stores.
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