LOS ANGELES--(BUSINESS WIRE)--
We understand that making a bald statement is not everyone’s thing. With this in mind, the St. Baldrick’s Foundation, a volunteer-driven charity dedicated to raising money for childhood cancer research, announces a new fundraising program just in time for September and Childhood Cancer Awareness Month. In addition to the beloved St. Baldrick’s signature head-shaving events, “Do What You Want” enables volunteers to create unique fundraising activities to support the Foundation. Participants will have an online fundraising page to collect donations before, during and after their fundraiser.
Want to host a pizza eating contest? Do it. Think you can beat your friends in a hula hoop challenge? We think you can, too! This year, 175,000 kids will be diagnosed with cancer worldwide, and the money raised will enable St. Baldrick’s to fund the world’s best research to help these kids. Whether giving up your birthday, hosting a charity poker tournament or organizing a fun run in your town, the sky is the limit for dreaming up a “Do What You Want” fundraiser.
Don’t worry, though – the St. Baldrick’s head-shaving events you know and love are not going anywhere. The Foundation commends the thousands of volunteer shaveesSM that bravely get bald for childhood cancer research each year. With the addition of this new fundraising program, volunteers have the option to sign up their “Do What You Want” event, sign up to shave their head, or even sign up for both! The fundraising possibilities are virtually endless!
“The St. Baldrick’s Foundation is based on the belief that while fighting cancer isn’t fun, conquering it can be, and we’ve proven that time and again with our signature head-shaving events,” said Kathleen Ruddy, chief executive officer of the St. Baldrick’s Foundation. “We’ll never stop shaving heads, but with the introduction of ‘Do What You Want’ we hope that even more people will unleash their fundraising creativity and join our efforts to support the best research so all kids can enjoy a healthy future and grow up to do whatever they want.”
Jason Hardabura, the star of the “Do What You Want” video and a performer for Cirque du Soleil, is excited to help spread the word about new ways to raise money for childhood cancer research. Hardabura has always had a passion for helping children and previously worked with Cirque du Monde, a social circus program that worked with at-risk kids all over the world. Now located in Las Vegas, Nev., he was introduced to the St. Baldrick’s Foundation through fellow Cirque du Soleil performers who volunteer their time and are regular shavees, and immediately jumped at the opportunity to get involved.
“Being part of the St. Baldrick’s ‘Do What You Want’ program is such an honor, and a total blast. Not only did I get to show off some of my talents like hula hooping, playing the trumpet and dog walking, I got the pleasure of working with St. Baldrick’s 2013 Ambassador, Avery, who is currently in treatment for a brain tumor,” said Hardabura. “Meeting Avery was truly an inspiration and made me want to do anything I can to help kids like her who are battling cancer. With this new fundraising program, there are no excuses, everyone can now do their own thing to help St. Baldrick’s conquer childhood cancers.”
The St. Baldrick’s Foundation will be using one of the newest digital platforms, PassionTag, for in-image marketing and social media sharing during the launch of the program. With PassionTag, participants can turn a static image into an interactive photo containing actionable tags that extend the story they want to tell – helping them raise more money for research.
“We are thrilled to have the St. Baldrick's Foundation as our premier charitable-giving partner,” said Robert Ross, co-founder and chief customer officer for PassionTag. “PassionTag evaluated a number of organizations and found St. Baldrick’s to be the perfect fit. We found the focus St. Baldrick’s places on delivering measurable outcomes in the fight against childhood cancers both refreshing and well-aligned with PassionTag’s goals and operating philosophy. We look forward to seeing how the many St. Baldrick’s volunteers and donors share their passion for funding the research which will end childhood cancers forever.”
Of course we will welcome volunteers to shave and raise funds for the cause! To locate or organize an event in your community, sign-up to shave, donate or volunteer, visit www.StBaldricks.org. However, you can also visit the St. Baldrick’s website to setup your very own “Do What You Want” event. Also become a fan on Facebook, follow us on Twitter, and visit the Foundation’s YouTube and Vimeo channels.
About St. Baldrick’s Foundation
The St. Baldrick’s Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. St. Baldrick’s coordinates its signature head-shaving events worldwide where participants collect pledges to shave their heads in solidarity with kids with cancer, raising money to fund research. Since 2005, St. Baldrick’s has awarded more than $125 million to support lifesaving research, making the Foundation the largest private funder of childhood cancer research grants. St. Baldrick’s funds are granted to some of the most brilliant childhood cancer research experts in the world and to younger professionals who will be the experts of tomorrow. Funds awarded also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, and the new International Scholar grants train researchers to work in developing countries. For more information about the St. Baldrick’s Foundation please call 1.888.899.BALD or visit www.StBaldricks.org.
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Jayme Owen, 919-334-3779