APTwitter is in talks with NBC and Viacom to bring video content and advertising to the service, Bloomberg reports:
Twitter ... is racing to add video content that will get users to spend more time on the site and watch promotions. Building on its existing partnerships with Walt Disney Co. (DIS)’s ESPN, Weather Channel LLC and Turner Broadcasting System Inc. (TWX), Twitter is seeking to add more entertainment and news video, two people familiar with the plan said.
The company would split ad revenue with the content providers.
The talks come after Twitter acquired Bluefin Labs, a social media analytics company that specializes in TV audiences.
More From Business Insider
- Facebook Charging $1 Million For New, Intrusive Video Ads
- Finally, Facebook Has Made An Ad Worth Watching
- CRISIS AT NIKE: 4 Athlete Scandals That Are Ruining Its Once-Cool Image
- Arts & Entertainment