Office Depot Wins Its First Internet Advertising Competition (IAC) Award

Office Depot’s Back-to-School ‘#Together Against Bullying’ Campaign with One Direction Recognized as ‘Best Social Media Campaign’

Business Wire

BOCA RATON, Fla.--(BUSINESS WIRE)--

Office Depot, Inc. (ODP), a leading global provider of office products, services, and solutions formed by the merger of Office Depot and OfficeMax, today announced that it has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s innovative digital campaign supporting Back-to-School with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

"We're proud to be recognized as 'best-in-class' by the IAC, but even more proud of how this program has touched students' lives," said Tim Rea, executive vice president of marketing for Office Depot. "Over 160,000 students skip school every day to avoid being bullied, so creating awareness to address the issue is critical."

This is Office Depot’s first IAC Award. Nominations from organizations of all sizes in 86 industries were submitted to this year's competition.

The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. IAC judges, comprised of professionals in the advertising and Internet worlds, selected winners based upon the following criteria: creativity, innovation, impact, design, copywriting and use of the media.

About Office Depot, Inc.

Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school, or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has combined pro forma annual sales of approximately $17 billion, employs over 60,000 associates, and serves consumers and businesses in 57 countries with more than 2,200 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company’s portfolio of leading brands includes Office Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray, and DiVOGA.

Office Depot, Inc.’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

Additional information about the recently completed merger of Office Depot and OfficeMax can be found at http://officedepotmaxmerger.com.

Contact:
Office Depot, Inc.
Julianne Carelli, 561-438-1451
julianne.carelli@officedepot.com
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