EMERYVILLE, Calif.--(BUSINESS WIRE)--
CLIF Kid®, maker of organic snacks for active kids, today named “Shadow Jumpers” as the winning game of its fourth annual Backyard Game of the Year contest. The young game creator, Ella, an 8-year-old from Wadsworth, Ohio will take home the grand prize — a $10,000 educational scholarship, a bike and helmet, plus a fun block party so she can share and play games with family and friends.
Backyard Game of the Year is an annual contest that challenges kids to play outside and use their imagination to create fun and original backyard games. Kids from across the country between the ages of six and 12 submitted games for the chance to be named one of three top finalists. Judging criteria was based on game creativity, originality and uniqueness. The public voted for their favorite game on CLIF Kid’s Facebook page, and selected Ella as this year’s winner.
“This is the best summer ever! My whole family is so excited,” said Ella. “I made up Shadow Jumpers to pass the time because there was nothing to do. Now my friends and everyone in the world can play.”
The runners-up, Brayden, a 6-year-old from Ruston, Louisiana (The Recycle Relay) and Maley Jane, a 10-year-old from Pearland, Texas (Tick-Tick-Boom) will each receive a new bicycle, helmet and a $1,000 educational scholarship.
“What better way to encourage outdoor play than for kids to inspire one another through fun, inventive game creation—that’s what Backyard Game of the Year is all about,” said Michelle Ferguson, CLIF Kid executive vice president of marketing. “Our three finalists exemplify the ripple effect that occurs when kids have the freedom to explore and discover on their own; it’s one of many life lessons we can share with our children.”
Find and play more than 100 kid-invented games at www.clifkidbackyardgame.com.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.
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Gwendolyn Tornatore, 415-500-0618