OMC DAS Launches Web Series

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Diversified Agency Services (:DAS), a division of Omnicom Group Inc. (OMC), has recently launched a Web Documentary Series in order to Track the Risks and Rewards of Data Migration Project. The video web series named ‘Day in the Life: Every Journey Begins with a Connection’ is first of its kind, and will record the 18-month overhaul of its decentralized and highly strategic IT consolidation project through the eyes of DAS CIOs and IT professionals.

The IT consolidation project, commenced in March 2012, incorporates migration of business-critical data across 100 agencies to two world-class data centers, one in Phoenix and the other in Atlanta. In support of such migration, DAS CIOs and IT leaders, in association with HP and other organizations will now be able to efficiently consolidate huge amounts of data while centralizing network applications. These are expected to speed up internal decision-making for day to day business.

The new documentary series will ensure in-depth view of the state-of-the-art data consolidation and is anticipated to explore issues such as cost reduction, increased operational efficiency and identification of business challenges and opportunities. The video series is expected to appeal to the curiosity of CIOs and IT executives and satisfy their analytical queries as well. It will also offer accurate access to the inner workings of a state-of-the-art IT implementation.

Omnicom Group, a leading global marketing and corporate communications company provides advertising, strategic media planning and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. The company directly competes with The Interpublic Group of Companies Inc. (IPG), Publicis Groupe SA (PUBGY) and WPP pl. (WPPGY). However, Diversified Agency Services manages Omnicom's holdings in a variety of marketing communications disciplines.

We currently maintain a long-term ‘Neutral’ recommendation on the stock. The company holds a Zacks #3 Rank, which translates into a short-term (1-3 months) ‘Hold’ rating.

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