Lincoln Bought Its First-Ever Super Bowl Spot [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

• Lincoln officially bought its first Super Bowl spot, and apparently the ad is going to be "extremely social."And the company is taking this very seriously. In fact, a new WPP agency called HudsonRouge was created specifically to work for Lincoln. Creatives will be in New York, and media planning and buying in Detroit.

• Ad agencies started giving consultant firms like McKinsey & Co. a run for their money.

• Marin Software, a digital ad management platform, added two new people to its C-suite. Peter Wooster and Nancy Kato were appointed chief revenue officer and chief people officer respectively.

• Univision is rebranding some of its Spanish-language television. TeleFutura will now be called UniMas and be geared towards a young, more male demo.

• Digiday collected brands' predictions for what won't happen in 2013.

• KFC has a holiday ad by DraftFCB about how annoying your family probably is.

Previously on Business Insider Advertising:

• These Are The Biggest PR Disasters Of 2012
• Business Insider's 10 Worst Ads of 2012
• There Are 2 Obvious Reasons Groupon CEO Andrew Mason Wasn't Fired
• Business Insider's 10 Best Ads of 2012
• PHOTOS: Say Goodbye To These Movember Mustaches, All Grown On Madison Avenue
• AD OF THE DAY: Stifling A Sneeze While Being Chased By The Mafia

• The Dirty Little Secret At CNN That Jeff Zucker Dare Not Touch
  
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• This Is The Creepiest Air Conditioner Ad Ever [THE BRIEF]