Good morning, AdLand. Here's what you need to know today:
- Lincoln officially bought its first Super Bowl spot, and apparently the ad is going to be "extremely social."And the company is taking this very seriously. In fact, a new WPP agency called HudsonRouge was created specifically to work for Lincoln. Creatives will be in New York, and media planning and buying in Detroit.
- Ad agencies started giving consultant firms like McKinsey & Co. a run for their money.
- Marin Software, a digital ad management platform, added two new people to its C-suite. Peter Wooster and Nancy Kato were appointed chief revenue officer and chief people officer respectively.
- Univision is rebranding some of its Spanish-language television. TeleFutura will now be called UniMas and be geared towards a young, more male demo.
- Digiday collected brands' predictions for what won't happen in 2013.
- KFC has a holiday ad by DraftFCB about how annoying your family probably is.
Previously on Business Insider Advertising:
- These Are The Biggest PR Disasters Of 2012
- Business Insider's 10 Worst Ads of 2012
- There Are 2 Obvious Reasons Groupon CEO Andrew Mason Wasn't Fired
- Business Insider's 10 Best Ads of 2012
- PHOTOS: Say Goodbye To These Movember Mustaches, All Grown On Madison Avenue
- AD OF THE DAY: Stifling A Sneeze While Being Chased By The Mafia
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