Optify Publishes Autoresponders Study, Finds Less Than 25% of Companies Use Autoresponders for Marketing Automation

Study Analyzed Companies on The Inc. 5,000 to Assess General Adoption of Autoresponder Industry Best Practices


SEATTLE, WA--(Marketwire - Mar 12, 2013) - Optify, the leading provider of digital marketing software for agency marketers, today released its Marketing Automation Best Practices: 2013 Autoresponders Study, which revealed that only 24% of companies analyzed from The Inc. 5,000 use immediate autoresponders for their marketing automation programs.

"Autoresponders allow businesses to capitalize on a unique opportunity to engage with prospects at the moment they express interest online," said Doug Wheeler, Optify CMO. "Using autoresponders for your marketing automation -- and using them correctly -- can help you accelerate better, more personalized relationships with prospects and customers. These are basic steps that every company can adopt -- no matter what size."

In addition to assessing whether companies utilize autoresponders or not, the study also analyzed the timing and frequency of autoresponse emails. A summary of the key findings include:

  • Nearly 25% of websites do not offer any type of online contact form.
  • Of the companies with online contact forms, only 24% respond immediately with an autoresponse email. Approximately 30% respond within one hour.
  • Only 37% of companies follow up via email within one week of form submission.
  • Only 8% of companies send more than one email within a week after form submission.

"Autoresponders are critical -- even if sales insists they have inbound leads 'covered,'" said Howard Sewell, president of Spear Marketing. "An effective autoresponse program ensures that all leads are responded to immediately, systematically, and effectively, regardless of sales bandwidth issues."

The study analyzed companies on The Inc. 5,000 with annual revenues of at least $1 million operating in the Advertising & Marketing, IT Services, Software or Business Services industries. You can download the full report and accompanying infographic here.

Optify recently launched its own autoresponders feature for its digital marketing software suite, included with all of Optify's editions. To request a personalized demo, visit the Optify website.

About Optify
Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results -- all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit the Optify website or the lead generation blog.

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