Optimal Chosen as Twitter Ads API Partner: Launches Twitter Ad Buying and Audience Lookalike Targeting Tools

Unique Combination of Automation and Real-Time Audience Insights Improve Advertising Performance

Marketwired

SAN FRANCISCO, CA--(Marketwired - Jun 25, 2013) - Today, Optimal was named as one of Twitter's newest Ads API partners. Optimal has added Twitter ad buying, Twitter follower and engagement tracking, and lookalike audience modeling based on both Twitter hashtags and handles to its platform.

"Optimal is a tech pioneer in social advertising and we're proud to be a partner with Twitter. Our robust optimization platform, data-driven approach and the real-time nature of Twitter all play well to our strengths. Our agency and advertiser subscribers have been clamoring for automation and audience discovery tools to help them further grow their Twitter campaigns," said Rob Leathern, Optimal, Inc. founder and CEO.

Optimal's solutions for Twitter advertising include:

  • Optimal Advertising: Buy via the Twitter Ads API in Optimal's streamlined self-service interface, alongside Facebook and Facebook Exchange access. Build, optimize and expand Promoted Tweets and Promoted Account campaigns, and manage unpublished Tweets.
  • Optimal Analytics: Get Twitter ad targeting suggestions from across the 15 million most popular hashtags and 70 million accounts. Optimal is now making basic Twitter hashtag lookalike suggestions available for free at http://optim.al
  • Follower and Fan tracking: Twitter follower growth, retweet and favorite counts for thousands of brands, historical growth and free snapshots of the most engaging content. Subscribers can export data and get additional analytics to help maximize engagement.

"We want every advertiser on the planet to see how powerful hashtag targeting can be when combined with the right analytics strategy. Television advertisers especially, are starting to sit up and pay attention to this rapidly-growing new opportunity," added Leathern.

About Optimal, Inc.
Optimal is a software-as-a-service (SaaS) platform for real-time integrated audience analytics and ad buying for Facebook and Twitter. Optimal is a Twitter Ads API partner and a Facebook Exchange-qualified Preferred Marketing Developer with multiple qualifications. Optimal's headquarters are in San Francisco, with offices in Palo Alto, New York, London and Chicago. Visit http://optim.al or @OptimalSocial for more.

Contact:

Daniel Ho
650-257-0267
(Email Contact)
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