BOCA RATON, FL--(Marketwire -08/22/12)- Options Media Group Holdings, Inc. (OPMG), a leading provider of mobile applications software, announced today that it has entered into a long-term contract with Harrington Multi Media Marketing, to produce an infomercial designed to assist in the solution to the growing problem of teenagers and other distracted drivers who use mobile phones while at the wheel.
"Our signature product has been renamed TextOnHold™ and we are committed to help bring the message that texting while driving is unsafe," noted Keith St. Clair, Options Media Chairman. "Tim Harrington, CEO of Harrington Multi Media Marketing shares our vision and has allocated significant resources potentially in excess of $1 Million dollars monthly, on an innovative marketing strategy which will underline retail and corporate negotiations for sales currently underway."
The Company's new business model has split its software into three separate, branded categories, TextOnHold, a responsible texting product, PushForPanic™, a personal security application, and a bundled combination, which will allow the Company to sell in both the texting and personal security markets.
Tim Harrington, CEO of Harrington Multi Media Marketing, stated: "In my 25 years in the direct response television industry I have never been more excited about a product than I am about TextOnHold. It is not only a great service, but we are so proud to be associated with this important campaign. Everyone knows the serious problems that we face on our roads with people texting and driving, but until TextOnHold there has never been a comprehensive solution to this problem. It is particularly exciting to have Justin Bieber as a spokesperson for TextOnHold to convey that it is cool to not text and drive... no matter what your age. We look forward to working with the fine management team at Options Media to create a powerful message via a television commercial that will let everyone know that there is now a way to help us all avoid accidents and save lives."
Currently there are thirty-four states and the District of Columbia that ban text messaging for all drivers. Nine states and the District of Columbia prohibit drivers from using handheld cell phones while driving. The Company believes these laws strengthen the public's need for its anti-texting software.
About Options Media Group Holdings, Inc.
Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, personal security and anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for GPS tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Option Media's Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. www.optionsmedia.com.
About Harrington Multi Media Marketing, Inc.
Harrington Multi Media Marketing Inc. (HM3) is a leading producer of infomercials and short-form direct-response television commercials. HM3 markets its owns products and produces commercials for clients in the US and internationally. Tim Harrington, CEO of HM3, is one of the pioneers of the direct response marketing industry and has been in the business over 25 years. Over the course of 25 years in this industry Tim Harrington's companies have produced over 500 infomercials. Many of the infomercials have featured well-known talent such as George Foreman, Bruce Jenner, Kim Kardashian, Tony Little and the iconic Billy Mays. HM3 is a member of the Electronics Retailing Association, which is the governing body for this industry. For more information, please visit www.hm3.com
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