Oral-B® Launches the Oral-B BLACK 7000, Its Most Sophisticated and Technologically-Advanced Power Brush to Date

Latest Power Brush from the World’s #1 Dentist-Recommended Brand Fuses Technology with Sleek Design for a Superior Brushing Experience

Business Wire
Oral-B® Launches the Oral-B BLACK 7000, Its Most Sophisticated and Technologically-Advanced Power Brush to Date
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Oral-B(R) Launches the Oral-B BLACK 7000 (Photo: Business Wire) Multimedia Gallery URL

CINCINNATI--(BUSINESS WIRE)--

Driven by its heritage and commitment to provide superior technology in oral care, Oral-B announced today its most innovative power brush to date, the Oral-B BLACK 7000. Built to perform, this new power brush delivers an amazing cleaning experience shown to provide superior plaque removal and improves gum health compared to other power brushes.* The Oral-B BLACK 7000 also removes 100 percent more plaque than a regular manual toothbrush, helping users achieve a smile that’s not only beautiful – but healthy.

Accelerating to top speeds faster than a race car, the new Oral-B BLACK 7000 features 40,000 pulsations and 8,800 oscillations per minute and provides a tooth-by-tooth clean. It was designed with a sleek, black handle inspired by its target consumer and the latest trends in luxury and premium goods including cars, cameras and high-end technology products. Oral-B BLACK 7000 offers six different cleaning modes, including a new Tongue Cleaner mode for fresh breath, and is compatible with a range of Oral-B brush heads, to provide a truly personalized and targeted approach to brushing.

The Oral-B BLACK 7000 also interacts with Oral-B’s SmartGuide technology, a wireless display that acts like a dental professional in your bathroom, providing feedback as you brush, to help guide a thorough, yet gentle two-minute brushing experience, as recommended by dentists. When using SmartGuide, people are five times more likely to brush for two minutes twice a day, and nine out of ten aggressive brushers reduced their brushing force.

“With the Oral-B BLACK 7000, we’re continuing to provide the best brushing technology available, created by German engineers with zero tolerance for plaque and a passion for innovation and design,” said Rishi Dhingra, Marketing Director, Procter and Gamble. “We believe that with this new introduction we’ll deepen our value in consumers’ lives, not just a superior cleaning tool, but as a must-have personal accessory at home or on the road.”

For brushing on-the-go, the Oral-B BLACK 7000 comes with a luxurious yet durable travel case that was tested in extreme conditions. The brush can also be used along with the new Oral-B smartphone app. The app is ideal for users who choose to leave their SmartGuide at home, but still want to enjoy similar brushing guidance when traveling. The six cleaning modes provided by the Oral-B BLACK 7000 include: Daily Clean, Deep Clean, Sensitive, Whitening, Massage, and the new Tongue Cleaner mode. It is also compatible with the following Oral-B brush heads: Precision Clean, 3D White, Sensitive, FlossAction and Deep Sweep.

To learn more about the Oral-B BLACK 7000 and the full lineup of power toothbrushes offered by Oral-B, visit OralB.com or facebook.com/OralB. The Oral-B BLACK 7000 is available in limited quantity via e-commerce through 2013, and available in department, retail and specialty stores starting in April 2014. For more information and to download the Oral-B App in iOS, please visit the Apple store; the app will be available for Android in the coming months.

*vs. Philips Sonicare Diamond Clean and Sonicare FlexCare, after twelve weeks of use. Sonicare is a registered trademark of Koninklijke Philips Electronics N.V. LLC.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Contact:
For Procter & Gamble
Jessica Spano, 646-500-7654
jessica.spano@mslgroup.com

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