Oryon Technologies Appoints Business Performance Expert to Board

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DALLAS, TX--(Marketwire -08/01/12)- Oryon Technologies, Inc. (ORYN) (ORYN) ("Oryon" or the "Company"), a developer and manufacturer of the innovative next-generation, flexible, crushable, water resistant and wearable lighting technology known as Elastolite® is pleased to announce and welcome the appointment of Mr. Richard K. Hoesterey to the Board of Directors.

Mr. Hoesterey brings over 35 years of experience in the manufacturing, supply chain, distribution and service sectors. His highly effective career as a senior corporate executive and as a management consultant spans a number of Fortune 500 companies, start-up operations, and turnarounds. He has served as an officer and/or member of Boards of Directors for public and private companies including the Components Corporation of America (CCA), Trulite, Inc, Micropac Industries, Inc., and Sealco, Inc. and is a member of the National Association of Corporate Directors (NACD). He has also served on the Advisory Board of Standard Renewable Energy Group, LLC and the Business Development Board of American National Bank of Texas. He led CCA, a privately-owned holding company, as President and CEO for 10 years. Following his 2009 retirement from CCA, Mr. Hoesterey formed R.K. Hoesterey & Associates to continue applying his expertise enhancing business performance with client companies and as a trusted advisor to CEOs of small to mid-cap companies.

Prior to CCA, Mr. Hoesterey served six years as Senior Partner, Thomas Group, Inc; driving client companies through culture change and process improvement. Previously, he was Executive V.P. of EPI Technologies, which was preceded by operations and manufacturing management positions at Compaq Telecommunications, Harris Corporation, and Xerox. Mr. Hoesterey has actively participated in community service as a member of the Associate Board, SMU Cox School of Business -- executive mentoring for MBA students, as an executive mentor for secondary school principals in Richardson, Texas ISD and with the Board of Trustees, SMU Catholic Campus Ministry. He earned a BBA, Industrial Management, Clarkson University, and also achieved lifetime professional certification (CPIM) from the American Production & Inventory Control Society.

Regarding the appointment of Mr. Hoesterey, Oryon's CEO, Tom Schaeffer comments, "We are very fortunate to be able to access the experience and capable oversight that Dick brings to our team. As our operations gain momentum, his expertise in supply chain management, manufacturing and distribution will be invaluable in helping us address the inherent challenges of rapid growth. Dick's extensive business experience, both as a senior executive and as a mentor to senior executives, brings significant leadership, operational skill and strategic acumen to Oryon's management team and Board."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

About Oryon Technologies, Inc. (ORYN)
Oryon is a research and development and applications engineering company that has developed multiple patents relating to electroluminescent ("EL") lighting (trademarked as "Elastolite"). Elastolite® enables thin, flexible, crushable, water-resistant lighting systems to be incorporated into multiple applications such as safety apparel, sporting goods, consumer goods and membrane switches, among others. Within Oryon's target textile markets alone, billions of units are shipped each year. The market includes outerwear, industrial safety, municipal safety, military, athletic apparel, men's, women's and children's clothing, shoes and gear. These markets generate over $250 billion annual revenues and are second in size only to the food industry. Find out more at www.oryontech.com. Watch the Elastolite® product presentation video: www.oryontech.com/investors/presentations.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the Securities Act of 1933, as amended, and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, reference to new technologies and sales methods as well as financial projections for the size of the market. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Form 8-K, as amended, dated May 4, 2012 and our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:

Everest IR Services, Inc.
Toll Free: 888-854-1573 (US and Canada)
Email: investors@oryontech.com
Website: www.oryontech.com

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