Oreo is getting social media totally right — lighthearted, open, and human.
It's also pretty fun for fans when brands interact with each other. It just makes everything feel less... corporate.
You see, Oreo has been running a #cookiethis/#cremethis promotion, where you tag Instagram photos, which then get recreated as a cookie or creme sculpture by a team of artists.
Outback Steakhouse challenged Oreo to make a Bloomin' Onion.February 5, 2013
And Oreo actually came through:
Thanks to our mates oreo for the all Oreo creme Bloomin' Onion! Hmmm does it taste better than the original? instagr.am/p/VXcbXHCvAA/— Outback Steakhouse (@Outback) February 5, 2013
It's clever (and kind of gross), but it's also great marketing.
After all, these are the same folks that smoked everyone else by getting up a Super Bowl blackout response immediately.
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