Outlook for Marketing Services Industry

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The ShinesRooms.com Provides Stock Research onMillennial Media Inc. and Constant Contact Inc.

New York City, New York -- The marketing services industry is undergoing a major transformation as more and more businesses look to mobile marketing. Indeed, mobile marketing is the future of the industry, and companies such as Millennial Media Inc. (MM) and Constant Contact Inc. (CTCT) are adapting to the changing environment. Businesses have been increasing their mobile marketing budgets, and this trend is expected to continue over the next few years.

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Mobile marketing helps marketers and advertisers to create a closer relationship with their target audiences. The key driver for mobile marketing has been the increasing use of smartphones and tablets. With the use of smartphones and tablets expected to continue to rise, the outlook for mobile marketing is bright.

Marketing services industry is also expected to benefit from a rebound in the U.S. economy. Data released on Wednesday showed that retail sales in the U.S. rose 1.1% in February, well above expectations. The better-than-forecast retail sales data once again highlighted the fact that the U.S. economy is seeing a strong recovery. As the outlook for the economy continues to improve, businesses will increase their advertising budgets, benefiting companies such as Millennial Media Inc. and Constant Contact Inc.Constant Contact Inc.free research is available today at

http://www.ShinesRooms.com/CTCT031413.pdf

Last month, Paul Palmieri, co-founder, President and CEO of Millennial Media, said that mobile advertising is still in its early stages of development, and the company believes its tremendous growth potential will transform digital advertising. Palmieri noted that as a native mobile company, Millennial Media Inc. is excited about its leadership position in the market and its business prospects in 2013. Our free research report onMillennial Media Inc.can be downloaded upon registration at

http://www.ShinesRooms.com/MM031413.pdf

For 2013, Millennial Media Inc. expects revenue to be between $270 million and $280 million. Adjusted EBITDA for the full year 2013 is expected to be between $17 million and $18 million.

Last month, Millennial Media Inc. also announced its financial results for the fourth quarter and full year 2012. The company’s revenue for the fourth quarter was $58 million, compared to $34.5 million reported in the same period in the previous year. Net income for the fourth quarter was $2.6 million. For 2012, the company posted revenue of $177.7 million and net loss of $6.8 million.

Palmieri noted that the company’s success in 2012 speaks to the effectiveness of its platform model in delivering highly targeted and compelling mobile advertising solutions.

Back in January, Constant Contact Inc. reported its financial results for the fourth quarter of 2012. The company’s revenue for the quarter was $66.3 million, representing an increase of 15.2% over the same period in the previous year. GAAP net income for the quarter was $6.4 million, compared to $18.9 million reported for the same period in the previous year.

Gail Goodman, CEO of Constant Contact Inc., said at the time of the fourth quarter results release social media marketing and mobile marketing will require small businesses to dramatically adapt their marketing efforts, going forward.

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