KENOSHA, WI--(Marketwire - Mar 7, 2013) - Pacific Sands, Inc. (
"Even with very modest marketing expenditure in past years, we have successfully grown visibility, distribution and sales for these products," said Michael Michie, President and CEO. "With a new, larger facility, additional equipment in place, and enhanced operating efficiency and volume purchasing power, we determined the 2013 would be the optimal time to accelerate marketing and outreach to expand our visibility with distributors and capture more revenues.
"We have already seen positive results and response during the annual pool and spa pre-season trade shows. Our manufacturing process is efficient, which we believe will contribute to expanded gross profit in the future. While our marketing expenditures had a negative short-term impact on earnings, we believe this marketing support is a key to building volume and adding long-term relationships to drive future revenue."
Net sales for the six months ended December 31, 2012 were $863,995 compared with $769,047 for the six months ended December 31, 2011. In fiscal second quarter 2013, net sales were $431,153 compared with $416,217 in fiscal second quarter 2012. The company reported a net loss of $(109,014) per share for the six months of fiscal 2013, compared with net income of $19,688 for the six months of fiscal 2012. The fiscal 2013 results reflected accelerated marketing expenditures, and the fiscal 2012 results included a gain on the sale of the company's direct retail business of $88,795.
Michie said that the company already has confirmed sales in excess of $470,000 in the first two months of fiscal third quarter 2013, which will end March 31, 2013. "Our goal is to double our net sales by this time next year," explained Michie. "While our pool and spa treatment products have been the star performers for us, our Natural Choices product line for consumers has continued to deliver solid results, particularly in the third-party branded non-toxic consumer products."
Michie commented: "Our ability to reduce debt, expand our infrastructure and capacity, and improve our working capital position has enabled the company to invest in and pursue new sales opportunities with the confidence we can effectively meet increased demand. Greater operating efficiency has enabled us to maintain attractive gross margins. We feel the positive results will be seen in future quarters with continuing revenue growth."
About The Company
Pacific Sands, Inc. (www.pacificsands.biz) is a rapidly growing company that develops, markets and sells unique non-toxic, earth-, health- and child-friendly products for cleaning, personal hygiene, and water maintenance applications. The company's ecoone® Spa Treatment system earned a third place finish in the "Best Green Product" category at the International Pool and Spa show held November 2012 in New Orleans. In 2011, the company was recognized by a Milwaukee-based business publication as the fastest growing public company in Wisconsin. Wal-Mart's Innovation Network awarded one of the company's products the highest "Success Likelihood Score" ever granted in the program's 22-year history.
Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.