Coatings giant PPG Industries Inc.’s (PPG ) PPG Pittsburgh Paints brand has launched a new promotional program "Pin It to Win It" to provide opportunities for The Voice Of Color Pinterest users to win paint swatches and stripe cards. The winners of this program can use their rewards for their latest artistic creation.
This new program highlights the fact that the use of paint swatches are no longer limited to the selection of paint color. The paint swatches and stripe cards can also be utilized to design jewelry to wall art to holiday wreaths.
“Pin It to Win It” joins The Voice of Color program on the presumption that every color has an emotional and meaningful side attached with it. PPG Pittsburgh Paints’s promotional program enhances Pinterest users’ interest to find their preferred Do It Yourself (:DIY) projects, using stripe cards from The Voice of Color's "Paint Swatches and Stripe Cards" board. They can also repin the image with the voice of color and stripe card promo hash tags.
The “Pin It to Win It” program from PPG Industries is open through the remaining of 2013. The first hundred eligible entrants who are verified to have fulfilled the entry requirements will be rewarded with a package comprising paint chip samples from The Voice of Color.
PPG Industries’ fourth-quarter 2012 adjusted earnings were in line with the Zacks Consensus Estimate while sales beat. Profit rose on the back of the company’s cost-saving measures. PPG Industries witnessed strong growth in its North American automotive OEM coatings business in the quarter
PPG Industries envisions mixed economic trends in 2013 with continued strong growth in North America, improvements in Asia and persistent weakness in Europe. PPG Industries will continue to execute restructuring measures, which are expected to fetch cost savings of $70 million-$80 million this year. Moreover, PPG Industries will continue to implement the appropriate pricing strategy to offset higher input costs.
PPG Industries has a diversified base of products and markets, and looks to grow its businesses strategically along with controlling costs. However, the European market is expected to remain under pressure and raw material inflation and currency headwinds remain concerns for the company.
PPG Industries currently holds a short-term Zacks Rank #3 (Hold).
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