Panache Beverages Announces National Distribution With SCM Hospitality for Wodka Vodka, Alchemia Infused and Alibi American Whiskey


NEW YORK, NY--(Marketwire - December 12, 2012) -  Panache Beverage, Inc. (WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands, today announced that all three brands in its portfolio -- Wodka Vodka (, Alchemia Infused ( and Alibi American Whiskey ( will be rolled out to SCM Hospitality locations throughout the United States. The distribution includes well placement for Wodka Vodka and cocktail placements for Alchemia Infused at SCM locations in the following cities: New York, Miami, Toronto, Beverly Hills and Las Vegas. Alibi American Whiskey will be added to the bar at the Miami and New York locations.

"SCM Hospitality has a tremendous reputation in the culinary and epicurean communities," commented Michael Romer, VP of business development. He continued, "Building relationships with partners that are leaders amongst their peers is a critical component in Panache's brand building strategy."

Wodka Vodka is a low priced, premium vodka imported from Poland.

Alchemia Vodka is a line of premium, artisan infusions imported from Poland. The brand has three infusions: Ginger, Wild Cherry and Chocolate. Wine Enthusiast recently named Alchemia Wild Cherry as one of the 50 Top Spirits in the World for 2011.

Alibi American Whiskey is a premium, 90 proof blended American Whiskey.

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About Panache Beverage, Inc.

Panache Beverage, Inc. (WDKA) based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The Company's expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while continuing to develop its pipeline of new brands in to the Panache portfolio. Panache's existing portfolio contains three brands: Wodka Vodka (, Alchemia Infused Vodka ( and Alibi American Whiskey (

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Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" "project" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward- looking statements may not occur. Further information on Panache Beverages' risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB for the year ended December 31, 2011 and the Form 10-QSB filed September 30, 2012. Panache Beverages does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Gerald Kieft
WSR Communications
772-219-7525 (tel)
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